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口碑营销,是指企业或相关单位在买方市场条件下,对自己的产品或服务进行某一方面或几方面的口碑设计,让非生产人员(如消费者、经销商等)在消费或接触这些产品时所获得的实际利益超过他们的预期,并通过他们向其他人介绍并赞赏这些产品,进而增加产品销量的一种营销
Word of mouth marketing, refers to the business or related units in the buyer’s market conditions, their own products or services in one or more aspects of word of mouth design, so that non-production staff (such as consumers, distributors, etc.) in the consumption or exposure to these The actual benefits to the product exceed their expectations and are marketed through them to introduce and appreciate these products to others, thereby increasing product sales