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在中国近代报刊发展史上,外国人的报刊尤其是来华传教士的教会报刊扮演了重要的角色。当传播活动发展为传播事业后,社会因素和社会力量对传播产生了重要影响。在华传播的教会报刊作为晚清时期“西学东渐”的重要传播载体,在传播教义和西学的同时,也要受到来自晚清社会各方面因素和力量的控制或影响。《万国公报》较好地应对了各种社会控制因素,在中国近代报刊史和西方文化传播史上都具有一定的特色。
In the history of the development of modern Chinese newspapers and periodicals, foreigners ’newspapers and periodicals, especially missionaries’ newspapers and periodicals, have played an important role. When communication activities developed into a communication business, social factors and social forces had a significant impact on communication. As an important carrier of “Eastward Expansion of Western Learning” during the late Qing period, the church newspapers and periodicals spread in China were also controlled or influenced by various factors and forces from the late Qing dynasty while spreading their teachings and Western learning. The “Gazette” dealt various social control factors well and had certain characteristics in both the history of modern Chinese newspapers and the spread of western culture.