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近年来,天津报刊零售业务发展迅速,经济效益显著。以天津市报刊零售公司为例,1992年完成报刊零售流转额2600多万元,比上年度增加24%,实现纯利润195万元。总结我们的经验,主要有以下几点:一、在报刊零售中,以“邮发”报刊为主,兼营“非邮发”报刊,在注重经济效益的同时,把社会效益放在首位。改革开放,引起了报刊发行结构、对象、方法的变革,形成了多层次、多渠道、多品种的报刊发行网络。报刊零售市场的竞争十分激烈。为此,这家公司在以
In recent years, Tianjin newspaper retail business has developed rapidly, significant economic benefits. Take the newspaper and periodical retail company in Tianjin as an example. In 1992, the retail circulation of newspapers and periodicals was over 26 million yuan, an increase of 24% over the previous year and a net profit of 1.95 million yuan. Summarize our experience, mainly in the following points: First, in the retail of newspapers and magazines, “postal ” newspapers mainly run concurrently “non-postal ” newspapers and periodicals, pay attention to economic benefits at the same time, the social benefits In the first place. Reform and opening up caused a revolution in the distribution structure, objects and methods of newspapers and periodicals, and formed a network of newspapers and periodicals distributed at multiple levels, channels and varieties. The competition in the newspaper retail market is fierce. To this end, the company is here