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创意是人类智慧的体现,也是商业插画的灵魂,没有创意的设计让人觉得索然无味。出色成功的创意应该是通过巧妙的构思而让信息充分表现出来,让受众在审美享受过程中去发现、把握信息。创意的产生本身就需要充分的艺术想象力。艺术想象本身就是和人类的创造性思维活动联系在一起的,创意要在忠实、准确传达信息的目标宗旨下,通过插画家的提炼加工,使其融入到审美情趣、审美认识中。创意新颖、构思巧妙、引人注目的具有挑战性的作品源源不断的从各个行业中涌现出来。
Creativity is the embodiment of human wisdom, but also the soul of commercial illustrations, no creative design makes people feel boring. Excellent creative success should be through clever ideas and make the information fully demonstrated, so that the audience in the process of aesthetic enjoyment to find and grasp the information. The creation of creativity itself requires full artistic imagination. Art imagination itself is linked with the creative thinking of mankind. Creativity must be refined and processed by illustrators into aesthetic taste and aesthetic understanding under the objective of faithful and accurate communication. Innovative ideas, clever ideas, compelling and challenging works from a steady stream emerged from all walks of life.