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随着经济总量的快速增长和社会分层带来的复杂趋势的加剧,我国突发的公共危机事件频繁发生,政府作为公共事务的管理者,必然要承担起危机管理的责任。政府在危机公关这一过程中,将新闻发言人制度化,对于公开信息,化解危机,设置舆论议程,塑造政府形象,满足公众需求,保持社会正常运转等方面具有重要意义,同时也有助于建立政府与媒体的良好互动关系,起到化危机为转机的作用。
With the rapid growth of the total economy and the intensification of the complex trend brought about by the social stratification, sudden public crisis events in our country occur frequently. As the administrator of public affairs, the government must assume the responsibility of crisis management. In the process of crisis public relations, the government institutionalizes the press spokesman, which is of great significance to open information, defuse the crisis, set the agenda of the public opinion, shape the government image, satisfy the public demand and maintain the normal operation of the society. At the same time, it helps to establish The good interaction between the government and the media plays a role in turning crises into opportunities.