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当前,我国电力企业面临着电力销售增长缓慢的问题,如何打破这一发展瓶颈,增供促销,成为电力营销人员迫切需要解决的课题。当前电力销售中存在的问题观念落后、市场营销管理意识不强。长期的垄断经营使电力系统缺乏活力。电力是“皇帝的女儿不愁嫁”、电力客户用电求助于电力企业等认识使电力作为商品其应有的营销、服务属性被忽略了。坐等客户上门的现象普遍存在。电力销售工作处于被动状态,电力员工很少意识到要主动参与竞
At present, the power enterprises in our country are faced with the problem of the slow growth of electricity sales. How to break the bottleneck of this development and increase the sales volume has become an urgent issue that the electricity marketers need to solve. The current problems in the sale of electricity behind the concept of marketing management awareness is not strong. Long-term monopolies make the power system less viable. Electricity is “the emperor’s daughter need not worry about marrying ”, electricity customer electricity to help the electric power enterprises and so on to make the electric power as the commodity its due marketing, the service attribute is neglected. Waiting for customers to visit the phenomenon of widespread. Power sales work in a passive state, power employees rarely realize that they must take the initiative to participate in competition