一、导游人员传播旅游文化原则、技巧与方法 (一)导游人员旅游文化传播主要尊循计划性、客观创造性、针对性、灵活性四大原则。1、计划性。就是导游员解说的科学性与目标性,即要求导游员在一定的客观环境下,有计划地进行导游解说。2、客观创造性。对导游词的讲解要以景物的客观存在为依据,根据具体的实物进行导游词的再次创作。但是还要在原有导 First, the guide staff to disseminate tourism culture principles, skills and methods (a) guide the tourism and cultural communication mainly follow the planning, objective, creative, targeted, flexible four principles. 1, planning. Is the guide to explain the scientific nature and objectives, that is required guides in a certain objective environment, a guided tour guide. 2, objective and creative. Guided tour words to explain the objective existence of the scene as the basis, according to the specific kind of guide word again creation. But still in the original guide