本文从分析我国中小型博物馆现状及存在问题入手,提出了包括:创造适合文创产业发展的政策环境;加大文创产业发展的扶持力度;建立符合中小型博物馆文化创意产品开发机制;打造博物馆文创产品的品牌形象;开发具有博物馆特色的文创产品;培养文创产业专业人才的发展方略。可为中小型博物馆探索发展文化创意产品提供理论参考。 Based on the analysis of the current situation and existing problems of the small and medium-sized museums in our country, this paper puts forward the following suggestions: to create a policy environment suitable for the development of cultural and creative industries; to increase the support for the development of cultural and creative industries; to establish a mechanism for the development of cultural and creative products suitable for small and medium-sized museums; Cultural and creative products, brand image; development of cultural and creative products with museum characteristics; development of cultural and creative industries professionals strategy. For small and medium-sized museums to explore the development of cultural and creative products provide a theoretical reference.