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报业集团化经营在整体上推动了中国报业的飞速发展,促进了报业规模的扩大。在经营理念上扬弃传统,走有中国特色的经营之路,实行“报业为本,优势为用”的多元化经营。报业集团的下的杂志也应运而生,打造根植于本土文化的特色地方杂志品牌,在读者定位、营销模式、发行方式上实现了突破。温州日报报业集团下的《温州瞭望》及其分册《温州瞭望.新感觉》、《温州瞭望.新视野》和地方杂志《温州生活》在特色发展中逐渐树立品牌,成为具有鲜明地方色彩的本土杂志。
The newspaper group operation as a whole promoted the rapid development of China’s newspaper industry and promoted the expansion of newspaper industry. In the business philosophy to uphold the traditional uphold, take the business with Chinese characteristics, the implementation of “newspaper-based, advantages for the use of” diversified operations. Newspapers under the newspaper group also came into being, to create a local magazine rooted in local culture characteristics of brand positioning in the reader, marketing, distribution methods to achieve a breakthrough. New Look, Wenzhou New Vision, and Wenzhou Local Life Magazine, a local magazine, gradually establish a brand name in the development of distinctive features and become a landmark with distinctive local flavor. Local magazine.