现代意义上的乡愁体验,需要从传统文脉的有机传承中去寻找出口。旅游在乡愁体验需求和文脉传承之间搭建了一个桥梁。本文在探讨旅游发展中乡愁体验与文脉传承之间关系的基础上,提出了乡愁的旅游产品转化途径和乡愁产品的设计原则。 The nostalgia experience in the modern sense needs to find an outlet from the organic heritage of traditional context. Travel in nostalgia experience needs and cultural heritage set up a bridge between. On the basis of discussing the relationship between nostalgia experience and context inheritance in tourism development, this paper puts forward the nostalgic tourism product transformation approach and nostalgic product design principles.