星巴克必须立刻回归核心业务,改革势在必行。星巴克的使命宣言:激发和孕育人文精神,从每个人、每杯咖啡、每个街区开始。星巴克和它的绿色美人鱼,似乎在一夜之间就在中国大地上开花结果了,爱喝茶的中国人纷纷爱上了咖啡的浓郁香气。但我一直无法理解那些星巴克粉丝的行为,他们的心中,咖啡=星巴克。我甚至觉 Starbucks must immediately return to its core business and reform is imperative. Starbucks mission statement: to stimulate and nurture the human spirit, from everyone, every cup of coffee, each block begins. It seems that Starbucks and its green mermaid have blossomed on the earth in China overnight. Chinese people who love tea have fallen in love with the strong aroma of coffee. But I have been unable to understand the behavior of those Starbucks fans, their heart, coffee = Starbucks. I even feel