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笔者调查了广东省内高校图书馆数字参考咨询服务现状,论述了高校图书馆数字参考咨询营销的必要性,提出了高校图书馆数字参考咨询的营销策略及其要重视的几个问题。
The author investigates the current situation of the digital reference service of the university library in Guangdong Province, discusses the necessity of the digital reference service marketing in the university library, puts forward the marketing strategy of the digital reference service in the university library and several problems that it pays attention to.