论文部分内容阅读
众所周知,广电事业生存发展的主要经济来源,是靠广告创收。但又不能受利益的驱动,为片面争创收而造成节目不规范。这尤其是县级广播电视台需要引起重视并加以解决的问题。广告创收与节目规范的矛盾主要
As we all know, the main source of income for the survival and development of radio and television projects is revenue from advertising. However, they can not be driven by profits and create non-standard programs for one-sided efforts to create revenue. This is especially the issue that county-level radio and television stations need to pay attention to and solve. The main contradiction between advertising revenue and program specifications