21世纪是IT时代,电子商务进入新的发展阶段,而“互联网+”成为各行业步入信息时代的一种新业态,这种形势下,传统的盐业行业有没有必要适应这种新常态?如何实现与互联网有效结合,从而开拓新的经济增长点?从实际情况来看,多年传统的、单一的商品经营,盐行业在消费者心目中形成的只有盐产品本身使用价值的概念,并没有形成品牌意识,商品的同质化导致品牌的辨识度不高,很少有消费者知道盐 The 21st century is the era of IT, e-commerce has entered a new stage of development, and “Internet + ” has become a new format into the information age in various industries, this situation, the traditional salt industry is not necessary to adapt to this The new normal? How to effectively combine with the Internet, so as to open up new economic growth point? From the actual situation, many years of traditional, single commodity management, salt industry in the minds of consumers formed only salt product itself use value concept , And did not form a brand awareness, product homogeneity led to brand recognition is not high, few consumers know salt