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当竞争对手纷纷把目标瞄准飞利浦时,飞利浦却瞄准了用户。飞利浦有两种方法瞄准用户,一种是引导用户,告诉用户什么是先进技术和未来的发展趋势;另一种是满足用户,从产品设计理念出发,迎合用户的喜好,在合理的价格下把最好的产品提供给用户。这是显示器王国中的佼佼者飞利浦今年的经营之道。借飞利浦参加“京交会”之机,记者采访了飞利浦个人电脑外设中国及香港总经理李云政。
When competitors are targeting Philips, Philips aimed the user. Philips has two ways to target users, one is to guide the user to tell the user what is the advanced technology and future trends; the other is to meet the user, starting from the product design concept to meet the user’s preferences at a reasonable price The best products available to users. This is the kingdom of display leader Philips this year’s business. By Philips to participate in the “Beijing Fair” of the machine, the reporter interviewed Philips Personal Computer Peripherals China and Hong Kong general manager Li Yun politics.