传统媒体和新媒体到底有什么差别?传统媒体产品,从传播形式而言,它是一个显性产品;从支付手段角度而言,纸媒产品和广电产品都是预付费产品。做习惯了这样的旧媒体,你再做新媒体时,就会产生以下的误解。第一,不需要推广,就像过去一样,发行和运营这一端是垄断的。第二,就是内容很古老,却傻等新用户。第三,再有就是“只知道拉人,不知道转化”。第四,就是经常“看扁自己,临渊羡鱼”。 Traditional media and new media in the end what is the difference? Traditional media products, from the dissemination of forms, it is a dominant product; from the perspective of means of payment, paper products and radio and television products are prepaid products. As used to such old media, when you do new media, it will produce the following misunderstanding. First, there is no need for promotion. Just as in the past, the issue and operation are monopolized. Second, content is very old, but stupid and other new users. Third, then there is “only know that pull people, do not know the conversion ”. Fourth, it is often “see flat oneself, Pro Yuan envy fish ”.