“双十一”购物狂欢节前夕,记者采访了一些在电商渠道表现优异的玩企,他们大多坦言这些年已经积累了相当的经验,操作起来比较熟练。但就整个电商渠道而言,众多玩具店家的活动趋同化现象明显。浙江巧之木玩具股份有限公司总经理马克顺说:“就目前来看,大家在‘双十一’期间的活动都大同小异,模式也差不多。今年我们会侧重前期推广和老客户维护。”也许是出于商业保密方面的考虑,受访企业没有过多透露今年筹备工作有什么新变化。尽管如此,记者还是从一些知名品牌玩具的电商旗舰店中看到了一些端倪。 On the eve of the “Double 11” Shopping Carnival, the reporter interviewed a number of players who performed well in the e-commerce channels. Most of them admitted frankly that they have accumulated considerable experience over these years and are relatively skillful to operate. However, in terms of the entire e-commerce channel, the activities of many toy stores converge obviously. Mark Joon, general manager of Zhejiang Qiao Zhimu Toys Co., Ltd. said: “For the moment, everyone in the ’double eleven’ during the activities are similar, the model is similar to this year we will focus on early promotion and maintenance of old customers. ”It may be out of consideration for commercial confidentiality. The interviewed companies did not reveal too much about any new changes in preparations for this year. In spite of this, the reporter still saw some clues from some well-known branded toy e-commerce flagship stores.