办报,办杂志,推而广之,办一切文化事业,无不受特定的文化价值观的指导和制约。不过我们今天搬出这个话题,不是要泛谈一般的文化价值观,也不是谈我们杂志社如何看待自身的功利和非功利问题,而是想说说我们在为读者提供文化产品时,将读者的功利和非功利摆放在什么位置。不妨坦言,读者掏钱订阅象《公关世界》这样的刊物,首先都是出自某种功利考虑, Office newspaper, do magazines, wide and push, do all the cultural undertakings, all under the guidance of specific cultural values ​​and constraints. However, we are moving out of this topic today. We do not want to talk about general cultural values ​​or discussing how our magazine views its own utilitarian and non-utilitarian issues. Instead, we want to talk about the merits of readers in providing cultural products to readers. And non-utilitarian placed in what position. It may be admitted that readers pay subscriptions such as “Public Relations World” such publications, first of all are from some utilitarian considerations,