从某种意义上讲,新零售只是依存于“旧零售”的相对性理论,系对“旧零售”思维、模式、技术等进行转型升级的创新形态的泛称。“线上的企业必须走到线下去,线下的企业也必须走到线上去,线上线下加上现代物流,才能实现真正的新零售。”——阿里巴巴集团董事局主席马云在云栖大会上的一番演讲,令“新零售”的概念迅速在国内零售行业内升温,从讲话流出至今,不过短短数月,却已经 In a sense, the new retail is a general term for the innovative form of transformation and upgrading of “old retail ” thinking, mode and technology, relying only on the relativity theory of “old retail ”. “Online businesses must go down the line, offline companies must go online, modern online and offline logistics in order to achieve real new retail. ” --Ma Yun, Chairman of the Board of Alibaba Group Speaking at a conference in Yunqi, the concept of “new retail” rapidly heated up in the domestic retail industry. Since its speech, it has been flowing out for a few months now. However,