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植根于生活的服装业,脱离不开文化的浸润。告别对西方审美、价值观的模仿和追随,如今的中国服装业越来越意识到原创设计和品牌文化的重要性,并开始走上从卖产品到输出文化的转型道路,正因此,处于时尚源头的面料显得越发重要。在未来的时尚版图中,面料创新引领服装进步的趋势会愈加显著,而在此过程中,“品牌化”是面料行业实现转型升级的必由之路。
Rooted in the life of the garment industry, inseparable from the infiltration of culture. Farewell to the western aesthetic, the values of imitation and follow-up, today’s Chinese garment industry is increasingly aware of the importance of original design and brand culture, and embarked on the transition from selling products to exporting culture, and therefore, at the source of fashion The fabric becomes more and more important. In the future of fashion map, the trend of fabric innovation to lead the progress of apparel will be more significant, but in the process, “brand ” is the fabric industry to achieve the necessary transformation and upgrading of the road.