当下的(企业)礼品产业异常发达,随意在网上点击,便可查到几十万个可供礼品的信息,随之而来的是绵延不断、愈演愈激烈的市场竞争。出于求得生存和追求尽可能多的利益,供方生产者越来越疏于设计在礼品产品中的地位,使得雷同化日益剧烈;而需方对现有的礼品这种缺乏个性的现状逐渐疲乏,面对这些五花八门的产品,已到了无所适从的地步。诸多企业期望将赠礼达到与众不同的效果,对礼品有了个性化的追求,希望礼品有文化意韵,来强化对自身企业的宣传,而且这种意识在不断强 The current (enterprise) gift industry is highly developed, free to click on the Internet, you can find hundreds of thousands of gifts for the information, followed by a continuous, increasingly fierce market competition. For survival and the pursuit of as many benefits as possible, supplier producers are becoming less and less involved in the design of gift products so that the assimilation is becoming increasingly fierce. The demand side is not aware of the current status of existing gifts Gradually tired, in the face of these diverse products, has come to a loss. Many companies expect gifts to achieve distinctive effects, have a personalized pursuit of gifts, gifts have a cultural meaning, to strengthen their own business advocacy, and this awareness is constantly strong