莫因＂利小＂而不为企业要取得最佳效益，关键就在于它的产品能适应大多数消费者的要求，保持较高的市场占有率。日本企业家认为，产品开发的最终目的是适应消费需求，＂需求是创新之母＂。该国的＂尼西奇＂公司，原是一家仅有３０多人的生产雨衣的小公司。这个公司董事长... The key to Mo’s “benefiting the small” and not getting the best benefit for the company is that its products can adapt to the needs of most consumers and maintain a high market share. Japanese entrepreneurs believe that the ultimate goal of product development is to adapt to consumer demand, “demand is the mother of innovation.” The country’s “Nissic” company was originally a small company producing raincoats for only 30 people. The company’s chairman...