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随着社会科学的不断进步,各类新媒体技术正在以高速融入人们的生活当中。在此背景下,高校学生作为社会中思想、行为最为活跃的一个群体,通过网络所对高校舆情的导向正在成为各大高校都必须应对的一大难题。目前,高校网络舆情引导已然成为高校管理中不可或缺的一环,本文通过对其机制进行初步分析和探究,为高校网络舆情引导及管理提出几点有益的思考,为防止网络舆情引导不当而对高校安全稳定产生重大影响提供了借鉴。
With the continuous progress of social sciences, various types of new media technologies are being integrated into people’s lives at a high speed. Against this background, college students, as a group with the most active ideology and behavior in society, are becoming the major challenge that all colleges and universities must cope with. At present, the guidance of network public opinion in colleges and universities has become an indispensable link in the management of colleges and universities. This paper, through a preliminary analysis and exploration of its mechanism, puts forward some useful considerations for the guidance and management of network public opinion in colleges and universities. In order to prevent improper guidance of online public opinions, It provides reference for the great influence on security and stability in colleges and universities.