随着我国对外开放,旅游业得到了较快的发展,每年的旅游经济收入迅速上升,全国旅游业收入超过百亿美元,旅游人数超过数千万。仅杭州市97年外汇收入达1.5亿美元,接待国内旅游者2500万人次。由于各地对旅游资源的大力开发,也进一步吸引国内外广大的旅游者前去参观游览。作为旅游者旅游主要包括两个方面,一方面游览各地名胜古迹、观尝人物景观和了介风土人情,另一方面购买一些当地的土特产品及旅游商品包括一些纪念品作为收藏品。而这些物品都和包装有着十分密切的关系,成为不可缺少的一部分。然而近年来笔者对旅游商品包装经过较为细仔的了介和观察,尽管近几年来这方面有了较大的改迸,包装也有了很好的创新,某些方面已达到较高水平,并在国际上得到包装金奖等荣誉,但是有些旅游商品包装仍不尽人意。旅游商品主要有旅游日用品、旅游食品(保健品)、旅游工艺品纪念品、酒店用品以及与旅游有关的商品,而旅游商品包装和上述商品配套最主要的特点和功能,不 With China’s opening up to the outside world, tourism has enjoyed rapid development. The annual economic income from tourism has rapidly risen. The tourism revenue in the country has exceeded 10 billion U.S. dollars and the number of tourists has exceeded tens of millions. In 1997 alone, the foreign exchange income of Hangzhou reached 150 million U.S. dollars and received 25 million domestic tourists. Due to the vigorous development of tourism resources around the country, it also further attracts tourists from home and abroad to visit and visit. As a tourist tour mainly includes two aspects, on the one hand, visit the local monuments, landscapes and customs to see people, on the other hand to buy some local products and travel products, including souvenirs as a collection. And these items are very close and packaging has become an indispensable part. However, in recent years, the author has made a comparatively detailed observation of tourism commodity packaging. In spite of the great improvement in this area in recent years, the packaging has also been very well innovated, and certain aspects have reached a high level. In the international packaging gold medal and other honors, but some travel goods packaging is still unsatisfactory. Travel commodities are mainly daily necessities, travel food (health products), souvenirs, handicrafts souvenirs, hotel supplies and tourism-related products, and tourism goods packaging and the above-mentioned goods supporting the most important features and functions, not