近年来,市场竞争日益加剧,越来越多企业开始关注并重视关系营销。本文通过对国内外相关研究成果的梳理和借鉴,针对国内企业的现状,总结出供应商合作伙伴选择的流程,建立基于关系营销的供应商评价指标体系。 In recent years, the market competition is aggravating day by day, more and more enterprises begin to pay attention to and relational marketing. Based on the review of domestic and foreign related research results, this paper summarizes the process of supplier partner selection according to the current situation of domestic enterprises, and establishes a supplier evaluation index system based on relationship marketing.