随着我国经济的飞速发展和人民生活水平的提高,人们对于健康的要求也越来越高,药学市场发展迅速,对于营销人才的需求日益增大。我国部分院校纷纷开设药学市场营销专业以培养专门人才,但问题颇多。本文就药学市场营销教学现状,分析了行动导向教学法在市场营销教学中的应用。 With the rapid economic development in our country and the improvement of people’s living standards, people’s health requirements are also getting higher and higher, the pharmaceutical market is developing rapidly, and the demand for marketing talents is increasing day by day. Some colleges and universities in our country have opened professional pharmacy marketing to train specialized personnel, but there are many problems. In this paper, the status quo of pharmacy marketing teaching is analyzed and the application of action oriented teaching method in marketing teaching is analyzed.