包装设计是对制成品的容器及其包装的构筑外观进行设计,通过一定的设计理念赋予包装特殊的意义,进而吸引消费者注意,最终树立品牌形象。本文就包装设计应注意的几个问题进行简要探讨。 Packaging design is the design of finished containers and package appearance, through the design of a certain concept to give the packaging a special meaning, and thus attract the attention of consumers, and ultimately establish a brand image. This article briefly discusses the packaging design should pay attention to several issues.