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21世纪,随着知识经济和经济全球化的发展,企业之间的竞争越来越表现为文化的竞争,企业文化对企业的生存和发展的作用越来越大,成为企业竞争力的基石和决定企业兴衰的关键因素。但企业文化又是企业管理中最模糊的领域,也是迄今为止对每个企业来说最具挑战性的一环,它反映在企业的价值观、士气和沟通的方式中,也反映在全体员工的行为习惯中。
In the 21st century, with the development of knowledge-based economy and economic globalization, the competition among enterprises is more and more manifested as cultural competition. Corporate culture plays an increasingly important role in the survival and development of enterprises and becomes the cornerstone of the competitiveness of enterprises. Determining the key factors in business rise and fall. But corporate culture is again the most vague area of business management and by far the most challenging part of every business, reflected in the way the company values, morale and communication are reflected in the Behavioral habits.