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一线城市中,家教市场的火爆是一个值得深思的问题。该市场中的参与者,以及参与者所做的策略选择,可以从博弈论角度进行分析。本文先从家长的行为开始分析,借助了“智猪博弈”模型,探讨家长花费金钱请家教老师给孩子补课的原因,从博弈论的角度分析了家长和老师之间的关系;进一步粗略地探讨了如何改善这一情况。另外,本文从家教中介之间的广告竞争入手,借助“囚徒困境”模型,讨论了家教中介商开展广告大战的原因,并在此基础上,提出了相应的解决方案。
First-tier cities, hot tutor market is a question worth pondering. The participants in the market, as well as the strategic choices made by the participants, can be analyzed from the perspective of game theory. This paper first analyzes the behavior of parents and uses the model of “pig-gamble” to explore the reasons why parents spend money to ask tutors to supplement their children, and analyzes the relationship between parents and teachers from the perspective of game theory. Discuss how to improve the situation. In addition, this article starts with the advertisement competition among tutoring intermediaries, and discusses the reason why tutoring intermediaries carry out advertising wars with “Prisoners Dilemma” model. On this basis, the corresponding solutions are proposed.