“一个企业办得好表现在多方面,关键一点是要重视人的作用,重视人的素质的提高,不重视企业文化的建设是不行的。”深长石油公司经理温笃章在交谈不久就向记者说道。由深圳物资总公司和湖南长岭炼油厂合作兴办的内联企业——深长石油公司1984年11月诞生,五年来,在特区众多企业参与的激烈竞争中谱写了不平凡的篇章。去年,仅有110名职工的深长公司,共销售了53799吨油品,利润达1021万元,人均创利9.6万元;今年1—10月份实现利润总额比去年同期增长56%,创历史最高纪录。在特区四十多家加油站中,一举战 “The key to the success of an enterprise is that in many aspects, it is important to attach importance to the role of human beings and to the enhancement of human qualities. It is not feasible not to attach importance to the construction of corporate culture.” Wen Longzhang, manager of Shenchang Petroleum Company, said to reporters shortly after talking. . The Shenlian Petroleum Company, an inline company jointly established by Shenzhen Materials Corporation and Hunan Changling Refinery, was born in November 1984. In the past five years, it has written an extraordinary chapter in the fierce competition of many enterprises in the SAR. Last year, the deep-long company with only 110 employees sold a total of 53,799 tons of oil, profits of 10.21 million yuan, and profit per capita of 96,000 yuan; total profits from January to October this year increased by 56% from the same period last year, a record high . In more than forty gas stations in the SAR, one battle