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15年前的1993年,当时的广电部颁发了《关于当前深化电影发行机制改革的若干意见》,拉开了中国电影产业改革的大幕,同时开始了中国电影公司职能改革的第一步,就是其不再统购统销35毫米国产影片,不再统管国产影片的发行。1994年,广电部电影局发布《关于进一步深化电影发行机制改革的通知》,规定从1995年1月起,中国电影将打破地域发行由一家公司垄断的局面,制片厂和发行公司可以把影片发行到任何一级发行机构或影院。1999年,中国电影集团公司(以下简称中影集团)正式挂牌成立,成为国家组建的六大电影集团中规模最大、实力最强的一个,后来又成为中央实施文化体制改革的试点单位。在过去的十几年里,中影以及以中影为代表的电影国企的产权和机制改革的每一步都与中国电影产业改革举措密不可分。为此,我们专门走访了中影集团的韩三平董事长,请他全面解析中影集团近年在创作布局、产权分配、机构改革等方面的举措和成效。
Fifteen years ago, in 1993, the then Ministry of Radio and Film issued “Several Opinions on Deepening the Reform of the Film Distribution System,” which opened the curtain of the reform of the Chinese film industry and started the first step of the reform of the functions of the Chinese film industry. That is, it no longer purchases and distributes 35mm domestically produced films and no longer controls the issuance of domestically produced films. In 1994, the Film Bureau of the Radio and Television Department issued the “Notice on Further Deepening the Reform of the Film Distribution System”, stipulating that since January 1995, Chinese films will break the monopoly of geographical distribution by a single company and the studios and distribution companies may put the films Issue to any level of issuers or theaters. In 1999, China Film Group Corporation (hereinafter referred to as China Film Group) was formally established and became the largest and strongest of the six major film groups established by the state, and later became the pilot unit for the implementation of the reform of the cultural system by the Central Government. Over the past decade or so, every step of the reform of property rights and mechanism of China Film and its state-owned movie-cinema SOEs has been closely linked with the reform of the Chinese film industry. For this reason, we specially visited Chairman Han Sanping of China Film Group and asked him to comprehensively analyze the initiatives and achievements of China Film Group in terms of creative layout, property rights distribution and institutional reform in recent years.