小众节目,相对大众节目而言,是针对人们不同的年龄、职业、性别、地域、经济收入、社会地位、教育程度等结构而开办的面向某一特定群体的节目。广播电视小众节目的大众化,指的是小众节目在服务特定目标人群的同时,还能拥有目标受众外的 In terms of relative mass public programs, niche programs are targeted to a specific group of people, organized according to their age, occupation, gender, geography, economic income, social status and educational level. The popularity of radio and television niche programs refers to the fact that niche programs, while serving specific target groups, can also have targeted audiences