售后服务,作为现代市场营销学中的重要概念之一,曾为我国从计划经济步入市场经济做出了重要的贡献。所谓售后服务是指在签单交易之后至商品功能终止,以维护客户利益为前提而采取的各种行为活动。售后服务不仅是生产经营者对消费者的践诺行为,也是商品价值本身所蕴含并应有的一项社会责任。 After-sales service, as one of the important concepts in modern marketing, has made an important contribution for our country to enter the market economy from the planned economy. The so-called after-sales service refers to the signing of the transaction to the termination of the function of goods, in order to safeguard the interests of customers as the premise and taken a variety of activities. After-sales service is not only the producer and trader’s behavior to consumers, but also the inherent value of the commodity itself and should be a social responsibility.