人们常常会想:“一个在残酷的市场竞争中经历过无数次失败和成功而茁壮成长起来的企业,为什么在市场剧变中败下阵来,虽然原因林林总总,但最通常的原因却来自于企业的‘行为惯性’”。企业的“行为惯性”包含两方面的含义:一是不能采取行动以适应市场的变化,静止不动,即所谓的“以静制动”;另一 People often think: “An enterprise that has thrived after numerous failures and successes in the brutal competition has been defeated in the market upheaval. The most common reasons, however, come from Business 'inertia of behavior'. The firm's ”behavioral inertia“ implies two meanings: one is that it can not take action to adapt to changes in the market, it is still, that is, the so-called ”static braking"; and the other