论文部分内容阅读
2003年,中国艺术品市场开始全面启动,成为了社会经济发展中投资市场必不可少的新兴力量,并依靠其特有的艺术特征和经济经营模式领衔全球市场。在经历了艺术市场的几度“萎靡”和“回归”之后,在经济学市场营销理论体系4P,s理论的引导下,以小见大,通过分析河南金帝拍卖有限公司艺术品交易4P,s理论的应用,总结在新的艺术品投资市场竞争下,河南艺术品市场的概况。
In 2003, the Chinese art market started its full operation and became an indispensable emerging force in the investment market in social and economic development. It relied on its unique artistic characteristics and economic management mode to lead the global market. After experiencing several times of “art market” and “regressing”, under the guidance of 4P, s theory of economic marketing theory system, by analyzing the art of Henan Jindi Auction Co., Ltd. Commodity Trading 4P, s theory of application, summed up in the new art investment market competition, Henan art market overview.