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本文对西方农产品营销理论的发展及其历史背景作了简要回顾,对现代西方农产品市场营销理论的主要流派和不同观点作了重点介绍。并结合我国实际,提出了一些借鉴意见。
This article briefly reviews the development and historical background of Western agricultural marketing theory, and focuses on the major schools and different perspectives of modern Western agricultural marketing theory. Combined with China’s actual situation, some suggestions for reference were proposed.