“窜货”,即“越区销售”,是一个让很多企业头疼不已的事情,它给企业的营销、管理等方面带来的很大的危害。为了防止“窜货”,企业应立足于建立一个科学合理、健康稳定的销售网络。文章从市场营销学的角度出发,借鉴了客户关系管理(CRM)的知识,对“窜货”现象的成因、危害等进行了分析,同时从短期方案和长期销售流程再造等方面提出了对该问题的解决方案。 “Selling goods,” that is, “cross-regional sales,” is a problem that has caused many companies to suffer headaches. It has brought great harm to the marketing and management of companies. In order to prevent “sell goods,” companies should base themselves on establishing a scientific, reasonable, healthy and stable sales network. From the point of view of marketing, the article drew on the knowledge of customer relationship management (CRM) and analyzed the causes and hazards of the phenomenon of “cracking”. At the same time, the article put forward the short-term plan and long-term sales process reengineering. The solution to the problem.