电影是20世纪30年代上海最具有影响力的市民娱乐活动之一。以金城电影院为个案,以首轮影片观众上座率作为分析的切入点,可以大致了解当时电影院影片上映的一个市场周期,以及观众上座率的变化趋势。而金城电影院观众上座率和营业收入的“双低”现象,则从一个侧面反映了30年代晚期上海电影市场经营环境的险恶。 The movie was one of the most influential civic entertainment events in Shanghai in the 1930s. Taking Jincheng movie theater as a case and taking the attendance rate of the first round of film audience as the starting point for analysis, we can get a general understanding of the market cycle of cinemas released at that time and the changing trend of audience attendance. However, the “double low” phenomenon of attendance and revenue of Jincheng cinema audience reflected the sinisterness of the operating environment of the Shanghai movie market in the late 1930s.