【摘 要】
：
中国经济目前正处在历史的转折点.国内生产总值长期稳定增长,到2020年左右,个人消费的快速增长将成为GDP增长最重要的驱动因素.面对广阔的、有着巨大潜力的市场,跨国公司应该
【机 构】
：
江西财经大学,江西南昌,330025
论文部分内容阅读
中国经济目前正处在历史的转折点.国内生产总值长期稳定增长,到2020年左右,个人消费的快速增长将成为GDP增长最重要的驱动因素.面对广阔的、有着巨大潜力的市场,跨国公司应该认识到中国各地区呈梯级发展的差异性,也应该充分认识到二、三线甚至四、五线城市和地区的经济增速,是具有较大潜力的新兴市场.人口发展的变化和新趋势使跨国公司面对新的挑战和机遇,要灵活应战、制定特殊的营销策略,才能确保并扩大在华市场份额.
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