随着全球经济一体化进程的加快,国民经济水平也在不断发展。同时,企业在市场中的竞争也愈发激烈,如何在竞争中处于不败之地是企业经营者探究的问题。企业也具有生命周期,企业战略必须要符合生命周期发展规律才能实现企业的跨越式发展。本文对企业生命周期和市场营销战略进行了分析,针对不同的生命周期提出了不同的战略。旨在为我国企业的进一步发展做出一定的贡献。 With the acceleration of the process of global economic integration, the national economic level is also constantly evolving. At the same time, the competition of enterprises in the market is also fiercer and fiercer. How to be invincible in the competition is the question that business managers explore. Enterprises also have a life cycle, business strategy must be consistent with the laws of life cycle in order to achieve the leaps and bounds of business development. This article analyzes the enterprise life cycle and marketing strategy, and proposes different strategies for different life cycles. Aiming to make some contribution to the further development of our country’s enterprises.