专业电视频道如何度过娱乐氛围浓厚的节假日?自身的专业内涵在节假日娱乐氛围中如何释放?中央电视台社会与法频道作为着力表现社会法治内容的专业频道,常年耕耘于电视普法传播领域,成绩斐然。鲜明的法治特色与频道定位,使其一直面临着每逢长假“遇节不爽”的窘局。经多年探索实践,2013年春节节目的制播设计,取得了一定成效,引起业界瞩目。社会与法频道春节前及早做准备,力求制作出新,编排出新,糅合娱乐、剧集、怀旧等元素,设计了五档特别节目,连续双周编排,打破常规面貌,将对专业内涵的释放与追求改头换面,令人耳目一新,在培养掌握社会话语权与消费影响力的核心目标受众等方面,做出了更加细致更加周全的努力,彰显出相当的专业实力,不仅加强了老观众的忠诚度,也使新观众获得了有别于大娱乐的收视体验,尝试了一条可延续、可坚持、有特色的专业频道“过节”之路,获得了一定的经验。本刊特约请相关频道、节目负责人及业内专家,从编排和节目的角度予以分析探究,以期引起同业的交流与启发。 Professional television channels how to spend a strong atmosphere of entertainment? Their professional content in the holiday entertainment atmosphere? CCTV social and legal channels as a manifestation of the contents of the rule of law in the community of professional channels, year-long work in the popularization of television law field, with outstanding achievements . Distinctive characteristics of the rule of law and channel positioning, so that it has been facing every holiday, . After many years of exploration and practice, the broadcast design of the Spring Festival Gala in 2013 has achieved some success and attracted the attention of the industry. Social and legal channels to prepare early before the Spring Festival, and strive to create new, choreographed new, blend of entertainment, drama, nostalgia and other elements, designed five special programs, continuous biweekly choreography, to break the conventional face, the professional content Release and pursuit of a face-lift, refreshing, more nuanced and more comprehensive efforts to develop the core audience to grasp the power of social discourse and consumer influence, highlighting the considerable professional strength, not only strengthened the old audience’s loyalty Degree, but also to enable new viewers to get a viewing experience different from the big entertainment, try a sustainable, sustainable, unique professional channel “Festival ” road, gained some experience. The magazine specifically invited the relevant channels, program managers and industry experts, from the perspective of programming and programs to analyze and explore, with a view to arouse the exchange and inspiration.