“蓝瘦”、“香菇”、“辣么”等网络词汇的流行,在传播的路径和载体选择上呈现出多元化趋势,并不断被广大网友应用在言语交际中。此类网络流行语的传播有着各自的表达特点和语用效果,能实现一定的语用目的。本文旨在从其表达特点来分析它的语用效果,以了解它的语用价值。 “Blue Skin ”, “Mushroom ”, “Spicy What ” and other network vocabulary popular, in the path of transmission and carrier choice presents a diversified trend, and is constantly being used by the majority of users in verbal communication. The spread of such network buzzwords has its own expression and pragmatic effect, which can achieve some pragmatic purposes. The purpose of this paper is to analyze its pragmatic effect from its expressive features to understand its pragmatic value.