“文化旅游”是河南旅游的突出特色,也是十二五时期河南旅游发展的重头戏。河南文化旅游具有资源丰富、交通优势、政策环境优势及市场方面的优势,但存在着文化内涵挖掘深度不够、旅游商品开发滞后、休闲娱乐单一、服务功能不完善、旅游形象不佳、营销策划不力等问题。 “Cultural Tourism ” is a prominent feature of tourism in Henan, Henan is also the highlight of tourism development during the 12th Five-Year. Henan cultural tourism has the advantages of abundant resources, traffic advantages, policies and environmental advantages as well as market advantages. However, there is not enough depth of cultural connotations, lagging development of tourism products, single entertainment, imperfect service functions, poor tourism image and poor marketing planning And other issues.