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媒体不仅传播着信息,更传递着文化规范和价值理念。主流媒体是主流价值观传播的支柱性平台,已成为国际共识。在中国,主流媒体承载着传播社会主义主流意识形态和与之相适应的社会主义核心价值观的责任与使命。男女平等价值观是社会主义核心价值观的重要组成部分,积极传播男女平等价值观是主流媒体不可推卸的责任和义务。所谓男女平等价值观是指人们对男女两性的人格与尊严以及在家庭和社会领域中的能力与价值、角色与分工、权利与责任进行评判时持有平等的态
The media not only spread the message, but also convey the cultural norms and values. Mainstream media is the backbone of mainstream values spread, has become an international consensus. In China, the mainstream media carries the responsibility and mission of spreading the socialist mainstream ideology and the socialist core values that are compatible with it. The equal values of men and women are an important part of the socialist core values. The active dissemination of the values of men and women is the unshirkable responsibility and obligation of the mainstream media. The so-called gender equality values refer to people holding equal status in respect of the personality and dignity of men and women and their ability and value in the family and social fields, their roles and division of labor, their rights and responsibilities