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针对零售商具有公平关切行为的双渠道闭环供应链,分析了公平关切程度,渠道间竞争强度,废旧产品回收率等参数对供应链系统决策和协调的影响.研究表明,公平关切行为会降低供应链成员对渠道竞争的容忍程度,随着渠道间竞争的加剧,公平关切行为对供应链成员间利益的再分配能力会降低.收益共享契约可以协调供应链,公平关切程度越高,零售商的收益分享比例越低;最优的回收规模随着公平关切程度增强而缩小,随着渠道间竞争的加剧而扩大.
Aiming at the dual-channel closed-loop supply chain where retailers have fair concerns, the impact of fairness concerns, the intensity of competition between channels, and the rate of recycling of used products on the decision-making and coordination of the supply chain system are analyzed. Research shows that fair concern behavior will reduce supply. The tolerance of channel members for channel competition, with the intensification of competition among channels, the ability of fair concern behavior to redistribute the interests among supply chain members will be reduced. The revenue sharing contract can coordinate the supply chain, the higher the degree of fair concern, the more The lower the proportion of revenue sharing, the smaller the optimal recycling scale with increasing fairness concerns, and the larger the competition between channels.