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社会记忆的生成需要身体实践的参与,身体实践分为刻写实践和体化实践。城市记忆是社会记忆的重要组成部分,城市形象由城市记忆积淀而成,故本文从记忆理论出发研究城市形象。传统媒体构建城市形象主要通过刻写实践,其复刻记录偏于宏观层面,致使城市形象同质化问题突出。当今,新媒体跨越时间与空间的桎梏,充分调动受众的体化实践,为其获取某一时刻某座城市的社会记忆提供条件。公众由观看到参与、由边缘到中心,城市形象的塑造传播迎来新契机。
The formation of social memory requires the participation of physical practice, body practice is divided into writing practice and body practice. City memory is an important part of social memory. The image of the city is formed by the memory of the city. Therefore, this paper studies the city image from the memory theory. Traditional media to build the city image mainly through the practice of writing, its engraved record is partial to the macro level, resulting in prominent urban image homogeneity. Nowadays, the new media spans time and space and fully mobilizes the practice of the audience to provide conditions for obtaining the social memory of a certain city at a certain moment. From the perspective of participation by the public, from the edge to the center, the image of the city spread to usher in new opportunities.