随着世界经济不断发展,国内外交际日益频繁,跨文化交流占有着一个不可或缺的地位。由于生活背景、风俗习惯、价值观的不同,人们在跨文化交际中,难免会出现语用失误。本文以生活常见的情景为基础,从语用失误的现象、类型、原因三方面来分析,使大家在跨文化交际中更好的交流,尽量避免语用失误的发生。 With the continuous development of the world economy, the international and domestic exchanges have become increasingly frequent and cross-cultural exchanges occupy an indispensable position. Due to the difference of life background, customs and values, people will inevitably have pragmatic failures in intercultural communication. Based on the common scenes of life, this article analyzes the phenomena, types and causes of pragmatic failure so as to make everybody communicate better in intercultural communication and try hard to avoid the occurrence of pragmatic failure.