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现在大部分的人都会一致认为,我们已经进入一个新的时代——即从工业经济时代进入新经济时代。虽然这个时代的一些特点尚未显著出现并得到发展,但是网络和信息技术的发展正日益广泛地影响着人们的生活方式和价值观念,影响人们的购买行为,强烈地冲击着企业市场营销的理念和战略策略。对此,我们只有具有高瞻远瞩的超前意识,迅速认识和捕捉新经济条件下时代的演变动向,积极而有效地进行营销创新,才能在市场竞争中取得优势。因此,目前如何在新经济条件下进行营销创新已经成为一个重要研究课题。
Now most people will agree that we have entered a new era - from the era of industrial economy into the new economic era. Although some characteristics of this era have not yet appeared prominently and have been developed, the development of the network and information technology are increasingly influencing people’s life style and values, influencing people’s purchasing behavior, strongly impacting the concept of enterprise marketing Strategic strategy. In this regard, we can take advantage of market competition only if we have a forward-looking sense of forward-looking vision, quickly understand and capture the evolution of the times under the new economic conditions, and actively and effectively carry out marketing innovation. Therefore, how to innovate marketing under the new economic conditions has become an important research topic at present.