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被认为最能代表微信之父张小龙“用完即走”产品精神的美图秀秀,近日宣布接入个性化电商平台美图定制,以期通过为后者导入巨大流量,加速商业化。变现难是工具类产品的老问题,但如果综合美国的Instagram、Snapchat,以及中国的微信、美图的商业化尝试会发现,所有产品大都遵循了这样一条铁律:在守住工具本分的同时,还需不断探索新的边界,为用户创造更大价值。具体看,有三条经验
Mito Xiu Xiu, who is considered the most representative of WeChat’s father, Zhang Xiaolong, runs out of spirit. Recently, he announced the access to personalized e-commerce platform Mito Customized to accelerate the commercialization of the latter by introducing huge traffic to the latter. . Realizing cash is an old problem for tool products, but if we look at Instagram, Snapchat, and China Wechat in the United States, the commercialization of Mito will find that most products follow the iron rule that while keeping the tool part , We must constantly explore new boundaries and create greater value for users. Specifically, there are three experiences