近年来,中国电影陷入持续的落寞萧索的困境,影院海报上吸引入注意的大多是译制片或港台片;国产片声誉不佳,少人问津。造成这种状况的原因固然是多方面的:社会转型过程中市场导向的冲击,电影业体制改革的不完备,电影从业者生计问题的压迫,以及对观众消费心理认识和把握中存在的误区……但最根本的 In recent years, Chinese cinemas have been in a dilemma of continuing loneliness and desperation. Cinema posters attract most attention to translation films or Hong Kong and Taiwan films. Domestic films have a poor reputation and few people care about them. The reasons for such a situation are of course many: the market-oriented impact of the social transformation process, the incomplete reform of the film industry system, the oppression of the film industry’s livelihood issues, and the misunderstandings in understanding and grasping the consumer psychology of consumption ... ... but the most fundamental